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    The Company Giving Common Objects a Sleek New Design

    Slice aims to make everyday items both nicer to look at and easier to use.
    by Jason Ankeny Jun 01, 2013 2 minutes

    TJ Scimone didn't set out to build a cutting-edge startup--at least not in the literal sense. The founder and CEO of Campbell, Calif.-based product design firm originally targeted the housewares market, developing ultramodern interpretations of kitchen staples like vegetable peelers and cheese graters. But when a pocket-size ceramic blade for opening CDs, DVDs and other shrink-wrapped items became his most popular

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