Everand Logo

Welcome to Everand!

  • Entrepreneur

    How Steve Jobs Blew Up the Rules of Branding

    By throwing out the approved checklist, Jobs got customers to meaningfully connect with the Apple brand.
    by Jonathan Salem Baskin Apr 01, 2014 2 minutes

    Before Steve Jobs got his hands on for the second time in 1997, things were far simpler. Serious business customers were different from their playful consumer counterparts. Men bought technology products; women were fashion buyers. Kids had disposable income to waste, and mature folks cautiously promises were made solely in beautiful advertising, price was pretty much all that mattered at retail, and customer usage and satisfaction were afterthoughts.

    You’re reading a preview, subscribe to read more.

    More from Entrepreneur

    Entrepreneur12 min read
    There’s A Better Way To Sell And Grow Franchises
    I love franchising. This industry helps people achieve their dreams of business ownership. It helps founders scale their brands into national or international successes. It can be a pathway to personal satisfaction and financial freedom. To achieve a
    Entrepreneur10 min read
    Top Franchises for Diversity, Equity & Inclusion
    A franchise is most successful when it reaches a wide variety of communities—and to do that best, it needs to bring a diversity of voices and experiences into its franchisee and corporate-level ranks. That’s why, for the third year, we’ve chosen the
    Entrepreneur2 min read
    Entrepreneur Magazine
    EDITOR IN CHIEF Jason Feifer CREATIVE DIRECTOR Paul Scirecalabrisotto DEPUTY EDITOR Frances Dodds PHOTO DIRECTOR Judith Puckett-Rinella MANAGING EDITOR Monica Im SPECIAL PROJECTS EDITOR Tracy Stapp Herold COPY CHIEF Jessica Levy RESEARCH Andre Carter

    Related Books & Audiobooks