Are Paid Referrals Worth the Cost?
A look at the value of paid referrals and advisers and the difference between ethics and compliance.
Q: I’ve been approached by people who want me to pay them to introduce big-name clients to my business, and by others who want to advise my business in exchange for a percentage of the company. Are these arrangements ethical?
It sounds like you have opportunists at your gate—but that doesn’t mean you should dismiss them all straightaway. Reduce the
