How Muji Created a Cult Following of Design Enthusiasts
Its products have no visible brand identifiers -- and that's proven to be a good thing.
by Carren Jao
Aug 01, 2015
2 minutes
Tucked behind a CVS Pharmacy and a Marshalls on Hollywood Boulevard sits the Los Angeles outpost of Muji, a Japanese brand that is venerated by design enthusiasts around the world.
The store offers a bastion of calm amid the chaos of the boulevard, where character actors do their best Marilyn Monroe or Charlie Chaplin impersonations. Inside the 8,600-square-foot
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