Yes, You Can Be Creative in Franchising
A Detroit couple decided to take a different approach when they opened their art-instruction franchise. Last year, they were the chain's highest-grossing franchisees.
“Our emphasis is on creativity and imagination,” says Dawna Kelly, a Detroit-area Abrakadoodle franchisee. “You don’t have to draw your tree like my tree; the sky is not always blue.”
She’s talking about the Sterling, Va.-based company’s approach to teaching art to kids, but the philosophy fits her approach to business,
