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  • Fast Company

    What I Learned

    Letter from the Fast Company Innovation Festival: If it’s not “mobile,” it’s not media! If it’s not “online,” it’s not “business.” Marketing is either “real-time marketing” or it isn’t marketing.
    by Branimir Brkljac Aug 22, 2016 4 minutes
    Branimir Brkljac is a marketing professional from Slovenia.

    For its 20th anniversary, Fast Company organized its first Innovation Festival from November 9 to 13 in New York City. The festival was organized differently from any other business conference. In addition to panel discussions held at two locations, festival participants—of which there were more than 3,000—were able to visit innovative companies and talk to entrepreneurs, founders, and CEOs.

    But that was not all! As part of the festival, you also had the chance to visit the Museum of Modern Art and the Museum of Natural History, with special guided “off-hours” tours; see a fashion show by Eileen Fisher; attend live music at Spotify; and enjoy tasting the exquisite delights at the phenomenal Eataly multistore.

    All in all, during those five days, at a hundred

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