Get Rolling
Social video can boost both your company’s brand awareness and its sales
LAST YEAR, INDIANAPOLIS-BASED building-restoration company Hays + Sons had a website and a Facebook and Twitter presence, but it tended to get lost amid a horde of competitors. Then tornadoes hit Kokomo, Indiana, and the company decided the time was right to try social video. A Facebook clip documenting the tornado damage has clocked 9,500 views on Facebook—extraordinary for a local business in an industry not known for its “clickability”—and, says co-founder Mark Hays, “it helped us communicate our message from the customer’s point of view. It sets us apart from our
