Inc.

Escape the Mediocrity of “Good Enough”

Sure, you’re going to fix it later—if you can get to later

GOOD ENOUGH” MAY BE the most invoked cliché of startup life—especially in tech. You hear variations on this theme constantly: Perfect is the enemy of done; move fast and break things; launch it now and fix it later. Like a lot of things in startup land, it’s a cliché because it’s true.

What you don’t hear is that, for most of

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