Watchdog Group Files Complaint Over Google Tracking In-Person Purchases
Using search and app data, combined with third-party credit card records, Google can link online ad viewing to purchases at physical stores. User privacy may be at risk, an advocacy group says.
A privacy watchdog group has filed a complaint with the FTC over Google's system for tracking purchases Internet users make in person, at physical store locations.
Google — a way for advertisers to measure the effectiveness of an online ad campaign — in May. It combines Google's search and app records with credit card purchase data acquired from third-party sources. "We invested in building
