Inc.

Testing, Testing, Testing—Why We’re Fools for Tools

Don’t get lost in measuring your business instead of running it

THERE’S NO BIGGER CLICHÉ in startup land today than the office dashboard—a giant, flat-screen, 4K monitor prominently mounted by the front door, flickering with data points that affirm how this company is killing it by every conceivable measure. I confess I’m a sucker for these dashboards. I love to see what companies profess to care most about, and how they display their

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