When Do You Really Need the Next Big Thing?
Surviving the cycle of innovation isn’t about technology. It’s about timing
by Gary Vaynerchuk
Sep 01, 2017
2 minutes
IF YOU WANT TO SURVIVE the cycle of innovation—that continuous process of discovery, incubation, acceleration, and scaling—there’s something you need to know: If you remain a romantic, and attached to a legacy technology or trend, you are going to lose. One reason I’ve been so successful in my career is because I follow consumer attention. I don’t hold onto what got me here. Yesterday, it
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