To Cut Waste, U.K. Grocery Chain Will Sell Products Past 'Best Before' Dates
The company hopes to sell consumers on the idea, launching a marketing campaign with slogans such as "Don't be a binner, have it for dinner!" and "It's not nice to get dumped."
When we're grocery shopping, most of us don't seek out foods that have passed their "Best Before" dates. But a chain of grocery stores in England is asking consumers to do just that.
In an effort to reduce food waste, the East of England Co-op it is now selling items that are up to a month past their "Best
