UNDER CONTROL
“The world’s finest underwear.” It is quite a claim, and is one of two phrases with which the Swiss brand Zimmerli proudly adorns each of its garments’ packaging. Minimally designed, the packaging is a fine example of attention to detail: dusty grey in shade and with the two statements printed subtly at the bottom, both of which explain everything you need to know about what’s inside. The other statement reads, “Handmade in Switzerland since 1871”, which hints at the artisanal methods and expertise used to create what are essentially the most finely crafted basics you is familiar with.
