Diet Coke's Moment of Panic
The problem with the soda is right there in the name: It’s neither healthy-seeming enough to thrive as a diet drink nor tasty enough to thrive as a cola.
With sales of Diet Coke in a prolonged rut, Coca-Cola announced last Wednesday that it is tweaking the design of its most famous zero-calorie soft-drink can to be more slender and colorful. It is also launching several new flavors of Diet Coke, including “Feisty Cherry,” “Twisted Mango,” and “Zesty Blood Orange.”
"You don’t mess with a good thing," Coca-Cola in its statement. But, quite to the contrary, Coca-Cola is in a near-permanent state of messing with its things. The first version of Diet Coke
