Powder

No Pro Go

A very earnest A-list professional skier recently told me that he was trying to figure out how to stay in his profession without dying. Which is rational and healthy and also really sad when you realize he’s ultimately talking about making pretty pictures to sell skis and goggles. Professional skiing is not one of those businesses, like longline fishing or firefighting, where high-risk scenarios are mandatory. Or at least it doesn’t need to

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