WHERE FEW DARE TO TWEED

TEMPORAL

Lapo Elkann and Luca Rubinacci consider different fabrics

Ricardo Guadalupe, the chief executive of Hublot, with Lapo, Luca and Mariano Rubinacci

the turn-back cuff of Lapo’s Rubinacci suit is visible alongside his Hublot timepiece.

The strength of Hublot is that we can go anywhere. We can forge a strategic alliance with anyone as long as they share a similar spirit of dynamism that embodies Hublot,” says the brand’s C.E.O., Ricardo Guadalupe. That chameleon-like ability, that capacity to shape-shift and transmogrify, to — in the words of Bruce Lee in the seminal Enter the Dragon — “be like water” and effortlessly encapsulate and embrace the best and brightest of sports, cinema, music, tattoo art, motorsports and so much more that is vibrant and relevant in contemporary culture, eventually led them to Lapo Elkann.

And let me be straight, emphatic and unabashed about the following statement: Lapo Elkann is one of the kindest, gentlest, most sincere and most evolutionary style and design innovators in the world today. And while he’s had a few ups and downs in his life, I defer to Jesus