Inc.

Manage for the Long Haul

Don’t be seduced by shortcuts—focus instead on these two critical goals.

Young entrepreneurs often ask me, What is the most important thing to focus on as I’m building a business? I tell them, “You should build it as if you were going to have it forever and, yet, at the same time, build it so that you could sell it tomorrow for as much money as possible, even if you don’t intend to.” They usually give me a funny look and ask how

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