LG’s G7 is boring because all Android phones are boring now—and it’s Apple’s fault
In case you missed it, LG recently introduced its latest flagship phone, the G7 ThinQ, which is packed with all of the things premium smartphones need in 2018: good looks, lots of screen, a Snapdragon 845 processor, Android Oreo, AI, wireless charging, IP68 water resistance, and a dual camera. On paper, the G7 checks off all the boxes, and even when you pick it up, it feels the part, with Gorilla Glass all around and a thin, comfortable frame.
Yet, the G7 isn’t going to turn many heads in 2018, partly due to LG’s fading relevance as a smartphone maker, but mostly because smartphones have hit an innovation wall.
