Bloomberg Businessweek

Making Billions Off China’s Worried Parents

TAL Education tutors kids for the tests that determine a child’s future on the mainland

The weekend ritual for many American kids includes hanging out with friends, sports, cruising the mall, or honing their online gaming skills in Fortnite. Steven, a serious-looking 9-year-old public school student in Beijing, spent a recent Friday evening in a classroom at a tutoring center operated by TAL Education Group, cramming mathematics drills. On Saturday he was back for extra instruction in English and Chinese. “He likes the environment at TAL, where classes are lively and students get to play little games while learning,” says his mother, Zhao Liu, a nurse in a Beijing military hospital. “His father and I would never force him to study.”

No one has to, because even elementary school

Citiți o mostră, înregistrați-vă pentru a citi în continuare.

Mai multe de la Bloomberg Businessweek

Bloomberg Businessweek3 min cititePsychology
A Smarter Second Act
Starting a new career involves some guessing and finger-crossing. Can you really know if you’ll enjoy 60-plus hours a week as a business owner, consultant, or manager? Mismatches are common. “I get a lot of clients who finished a second degree and th
Bloomberg Businessweek14 min citite
From Microcredit To Major Debt
Tala and other startups are flooding Kenya with apps offering high-interest loans. Are they empowering the poor or profiting from desperation?
Bloomberg Businessweek3 min citite
Facebook’s Two Faces
A comprehensive history tells the story Zuckerberg & Co. want you to hear—but then holds those claims up to reality