Business Today

Desi Tango

Social networking in India gets a regional flavour.

It's perhaps an idea whose time has come. An entirely different world is gradually taking shape on social networks. You wake up to suprabhat and end the day with shubhoratri. Instead of 'weekend is here' messages on Friday, Goddess Lakshmi greets you with vanakkam. Mondays aren't blue as memes adorned with hearts and roses ask you Prem su che. You don't post stories but 'premache status'. Shayari, mehandi designs, chutkulla, romantic Bollywood songs, video clips of Indian daily soaps. Welcome to the universe of home grown regional language social networks.

Of late, several social media start ups have emerged in the country that give users the opportunity to network in their preferred language. Take a pick: Hindi, Tamil, Telugu, Bengali, Marathi, Gujarati or even Bhojpuri. Platforms such as Sharechat, ClipApp, Roposo, Mooshak, Your, Inpix from news app Inshorts, et al., are making it possible.

India's social networking scene has been dominated by global giants Facebook and Twitter so far, but the emergence of Internet 2.0 in India is changing the landscape. Albeit slowly. The next 50 crore users are coming from beyond Tier I, and they prefer their mother tongue over English. Hence, the desikaran of Internet is in order and, as a result, social networking, too.

According to a report by professional service company KPMG, India had over 23 crore language Internet users at the end of 2016. The number, it estimates, would surge

Citiți o mostră, înregistrați-vă pentru a citi în continuare.

Mai multe de la Business Today

Business Today1 min cititeSecurity
Cyber Security Attacks Up Three Times in 2020
↘ Cyber security incidents jumped from 3,94,499 in 2019 to 11,58,208 in 2020, according to information tracked by Indian Computer Emergency Response Team (CERT-In) ↘ Such attacks had seen a four-fold rise in 2018 and 89 per cent growth in 2019 ↘ CERT
Business Today10 min cititeTechnology & Engineering
A Rough Ride
The new decade was barely a couple of hours old when India’s utility vehicle major Mahindra and Mahindra and US carmaker Ford decided to put off their joint-venture plans. The two companies had been trying to cobble together a wide-ranging partnershi
Business Today1 min citite
Employment Of Women Takes A Hit In February
↘ In February 2021, the all-India employment rate for women dipped below the February 2020 level of 8.6 per cent despite signs of economic recovery in the fourth quarter of FY21 ↘ It had dipped to an all-time low of 5.3 per cent during the peak of th