Forever In Blue Jeans
Imagine, if you will, an Orwellian outdoors industry where doublespeak rules. Where canned, cookie-cutter experiences are labeled “adventure”; where the inherent qualities of natural fabrics are marketed as “high tech”; and where “packed powder” is a frequent euphemism for machine-made glop. If you’re chuckling, you recognize we already live in this world. One where the phrase “alternative facts” is believed by millions to describe something real—though by definition it cannot exist. Only in such a world could the bold, life-affirming act of skiing in jeans be portrayed by the
