Ski Magazine

THE ART OF SELLING SKIS

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ROBERT SIEGEL, THE GUY BEHIND BOMBER SKIS, DIDN’T JUST BUY A luxury ski brand in May of 2015. He bought a ski factory too.

It’s an important distinction. After all, super-premium skis are nothing new. Countless luxury brands have come and gone, and usually their skis were little more than custom topsheets slapped onto

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