Macworld

LOTUS BY SEAM: STYLISH PERSONAL SAFETY GADGET MISSES MARK FOR MILLENNIALS

Anyone out of diapers in the 1980s will remember those infamous LifeCall television commercials. Although viewers got an unintentional chuckle out of poor old Mrs. Fletcher’s misfortune, in the days before smartphones and Bluetooth-connected devices, such medical alert products provided a glimpse of what the future might hold.

WEARABLE BUTTON

The modern equivalent of LifeCall are gadgets like Lotus by Seam, a futuristic-looking disc barely wider than a quarter (34.30mm to

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EDITORIAL DIRECTOR Matt Egan EDITOR IN CHIEF, CONSUMER BRANDS Jon Phillips DESIGN DIRECTOR Robert Schultz EXECUTIVE EDITOR Michael Simon SENIOR EDITOR Roman Loyola STAFF WRITER Jason Cross SENIOR CONTRIBUTORS Glenn Fleishman, Rob Griffiths, Joe Kisse

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