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    APP OF THE YEAR: IMPROVING YOUR DIGITAL EXPERIENCE

    Dec 07, 2018 6 minutes
    by Benjamin Kerry & Gavin Lenaghan

    SOME SURPRISES, AND SOME LESS SO

    Apple has just announced its annual‘best of’ selection of the apps that have conquered its categories over the last 12 months. As always, it is a mixture of the renowned and the newly launched – the expected and the unanticipated – and some of them have the potential to be genuine game-changers for ordinary users.

    With so many incredible apps competing for the top spots this year, we thought it would be best to acknowledge their achievements as comprehensively as possible.

    Here is the first of our two-part written applause, commending the accomplishments of 2018’s most popular apps – and those that could particularly improve your life over the next 12 months.

    SIMPLER SELF-CARE

    Mindfulness, motivation and meditation became easier to manage from the comfort of your own phone in 2018, making self-care the ‘app trend of the year’. Apps like and educated users in how to use simple breathing and listening techniques to keep a clear mind allowed users to set small, realistic personal goals and build new habits with easy steps.

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