Entrepreneur

This Cannabis Brand Scored A Viral Hit -- Thanks To The TSA

An airport security tray is the last place consumers expected to see an ad for cannabis -- which is why it was so memorable.
Source: Courtesy of Organa Brands
Courtesy of Organa Brands

As Brittany Hallett traveled through security at an airport last year, she saw something that made her stop. It was an ad for the dating site Bumble on the inside of a security tray. Hallett, the marketing director of cannabis distributor , couldn’t wait to tell her colleagues back at the office. The company was always looking for creative ways to

Citiți o mostră, înregistrați-vă pentru a citi în continuare.

Mai multe de la Entrepreneur

Entrepreneur3 min cititeTech
How This Founder Raised Venture Capital -- Before She Built Her Debut Product
Interior designer Nicole Gibbons knew she could create a better interior paint brand. She also knew she couldn't bootstrap the process.
Entrepreneur2 min citite
Why This Founder Finds Inspiration in a Necklace
It reminds Evolved by Nature's Rebecca Lacouture of her mother -- and helps her to always do her best.
Entrepreneur3 min citite
How to Sell Yourself
The opening sentence of our pitch is our most important. And too many of us are getting it wrong.