Chicago Tribune

From Colin Kaepernick to IHOP's name change: Marketing hits and misses in 2018

2018's mistakes result in 2019's resolutions. Numerous advertisers and brands misstepped in 2018 when it came to getting their message across to a population they were looking to entice.

You may have your own opinion of ads or campaigns that stepped over the boundary of taste and capitalism, but here are ours:

Remember the H&M ad featuring the monkey sweatshirt?

And Melania Trump's coat?

Or the local Eataly truffle ad that may have ruffled some customers?

Recall the television

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