The Miseducation of Howard Schultz
The billionaire and would-be presidential candidate learned the wrong lesson from Donald Trump’s success in politics.
It’s a good bet that the press is making too much of Howard Schultz’s presidential trial balloon. The former Starbucks CEO isn’t officially in the race, doesn’t have anything resembling a coherent platform, and has no prior experience in politics. Moreover, there’s little reason to believe a third-party run would work.
The problem is that Schultz’s rollout has been so clumsy that journalists find it irresistible to mock him. He doesn’t seem to know anything about , or , or . In fact,is a little reminiscent of Donald Trump four years ago. Butit’s only on the surface: Schultz’s bumbling shows that the roots of Trump’s success remain misunderstood, including by Schultz himself.
