Jenny’s act of kindness
Jenny Willits is comfortable working on big marketing campaigns for iconic brands with huge budgets. She recalls working on an award-winning TV commercial for Lion Nathan’s Boag’s Draught, “From the Pure Water of Tasmania”, at Publicis Mojo. She’s worked on a global print campaign for Ericsson telecommunications with a budget in excess of £1 million ($1.7 million) and a two-week shoot in South Africa, and the list of high-end brands rolls on: Nescafé, Kahlúa, Ballantine’s whisky, Kellogg’s, and Foxtel.
“I absolutely loved working in advertising and marketing. It was a great career with many highlights,” Jenny says. “When I first started back in 2000, it was very much the good old days with big budgets and big brands.”
They were the days when the majority of advertising was focused on television, print, and billboard campaigns. Gradually, that evolved into digital communication and an era where brands have to think smarter and broader about their marketing choices.
“Everything is converging. There are many more ways to talk to consumers but the challenge remains how to get customer eyeballs on your brand in a meaningful, relevant, and
