Business Today

Crazy Over Cement

Shree Cement believes in being different. So, it expanded during a downturn, and even bought a Gulf based company. The bold bets are set to pay off.

The man who once gauged his mental faculties by religiously taking the annual Common Aptitude Test for MBA aspirants says crazy is good. In fact, to Hari Mohan Bangur, Managing Director, Shree Cement Ltd., crazy spells "better".

"Any company that wants to improve has to do something new, something crazy," says Bangur, 66, explaining the thinking at the Rs 10,000 crore cement company that he runs from his riverfront office in Kolkata.

In his book, an organisation's SOP the standing operating procedure that lays out guidelines to help work ers

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