Inc.

The Role Change

She didn’t know she wanted an investor—or a different position in her own company.
HOLLY THAGGARD She had to ask herself: What do I do best? The answer proved to be liberating.

Holly Thaggard wasn’t looking for help for her San Antonio–based, kid-friendly sunscreen company, Supergoop. Being open to ideas, though, she met with lots of people. “I just took all those meetings. Investors wanted to get to know us. We were not obviously raising capital in a formal round at the time,” she says. One of those meetings was

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