Business Today

Piecing Together A Winning Strategy

Winning strategies should have enough flexibility to stay relevant and evolve in a fast changing environment

In simple terms, a strategy is an overarching plan to achieve a vision through a skilful interplay of ends, ways and means. Ends are the goals or objectives which must be realised to achieve the vision; means are the resources available to pursue these ends and ways are the most efficient and effective methods for application of resources. From its initial military centric usage to define the 'Art of the General' in ancient Greece, strategy has acquired, over the years, a universal acquiescence with a much wider scope. Since the 18th century, strategy has enabled countries

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