Men's Health

HOW TO MARKET MASCULINITY

Gillette released two videos, one addressing toxic masculinity, bullying, and sexism head-on and another featuring a transgender man being taught to shave by his father. These are a far cry from the ads I remember from my childhood in the ’90s—virile, bare-chested men giving themselves a clean shave, the razor navigating their well-defined jawlines with ease. Meanwhile, ads for the grooming brand Axe

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