Inc.

In Praise of Friction

Do founders win or lose when much of the pain of starting companies is removed?

Inside the infrared cedar sauna at Epic Entrepreneur House in San Diego, aspiring startup moguls can strip down to their core assets, generate a little sweat equity, and, finally, focus. At Epic, you see, nearly all distractions ( friction , in productivity hackers’ parlance) have been removed. There’s no commute, because this is their home. The living room has standing desks; dry-erase boards line the walls from the kitchen to the family room. Friends come to them, lured by prearranged social events; an in-house chef prepares all meals. At Epic, one can ideate a vision for industry disruption while staying

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