Love Your Bookstore! The Millions Interviews Valerie Pierce

This piece is the first in a series of posts supporting the 2019 Love Your Bookstore Challenge, which is sponsored, in part, by The Millions.

Launched last year to draw attention to physical bookstores, the Love Your Bookstore Challenge is back for 2019, kicking off on November 10 and running through November 18.

The brainchild of Sourcebooks Publisher and CEO Dominique Raccah, Love Your Bookstore aims to draw attention to physical bookstores and give readers way to celebrate their favorite stores—via the #loveyourbookstore hashtag on Instagram, Twitter, and Facebook—with other book lovers.

To help kick sat down with ​, the director of retail marketing and creative services at Sourcebooks, to talk about the origins of the campaign, the power of social media, and the importance of local bookstores.