Bob Iger
Oct 04, 2019
2 minutes
—BELINDA LUSCOMBE
There are many business-leadership books; what does The Ride of a Lifetime offer that’s new? Because I’m in the business of storytelling, and I had some good stories to tell, I thought I could write a book of stories that could convey advice to young people in a less dry, less businesslike way.
That even though you’re in a business that is
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