Fast Company

TALE OF A TURNAROUND

THE DOTCOM-ERA RELIC ABOUT.COM SPAWNED A WINNER IN DOTDASH.

On Bagel Thursdays, Dotdash convenes its weekly growth meeting in a conference room overlooking Times Square. At 9 o’clock on a bright September morning, a dozen or so editors, an analytics guru, and the company’s top two operating executives discuss plans to enhance Dotdash’s vast content archive of more than 250,000 “super articles,” company parlance for stories that synthesize prose, videos, images, and illustrations. The meeting is a brisk rundown of challenges and milestones. Maybe you’ve never even heard

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