The Atlantic

Introducing a New Look for <em>The Atlantic</em>

A conversation with the magazine’s creative director, Peter Mendelsund, about our bold new design
Source: The Atlantic

Today, we launch our December issue, built around a single theme: “How to Stop a Civil War.” This issue, an exploration of our dangerous political moment, also represents the debut of a new visual identity for The Atlantic. It is the most dramatic new look for our magazine in its 162-year history, and one that, we hope, reflects boldness, elegance, and urgency. The redesign of the print magazine, as well as the new look of our website, was led by Peter Mendelsund, our creative director. His design work, carried out in collaboration with many teams across our magazine, is also reflected in the new Atlantic app that launched today. I sat down with Peter to talk about the new design, his creative process, and how his work was informed by the history of our magazine.


Jeffrey Goldberg: The first issue of The Atlantic was published in November 1857. How do you, as the creative director of a 162-year-old publication, use history without being burdened by history?

The interesting thing to me about the first cover in 1857 is how clear the hierarchy, as an institution, does well.

You’re reading a preview, subscribe to read more.

More from The Atlantic

The Atlantic4 min read
Hayao Miyazaki’s Anti-war Fantasia
Once, in a windowless conference room, I got into an argument with a minor Japanese-government official about Hayao Miyazaki. This was in 2017, three years after the director had announced his latest retirement from filmmaking. His final project was
The Atlantic7 min readAmerican Government
The Americans Who Need Chaos
This is Work in Progress, a newsletter about work, technology, and how to solve some of America’s biggest problems. Sign up here. Several years ago, the political scientist Michael Bang Petersen, who is based in Denmark, wanted to understand why peop
The Atlantic4 min read
KitchenAid Did It Right 87 Years Ago
My KitchenAid stand mixer is older than I am. My dad bought the white-enameled machine 35 years ago, during a brief first marriage. The bits of batter crusted into its cracks could be from the pasta I made yesterday or from the bread he made then. I

Related Books & Audiobooks