TORQUE OF THE TOWN

Here’s a quick question about the car you drive: how many valves per cylinder does the engine have? If you answered “Who cares?” you might be onto something.

While car makers invest millions of dollars meeting technological, legislative and market demands, the fact is most customers care more about the badge on the bonnet than the engineering beneath it.

The clever car brands are tapping into this trend. They don’t just sell you a car; they follow through with a catalogue of on-brand experiences.