The Pivot That Helped This Founder Get Into 10,000 Stores
Jesse Wolfe created a delicious hummus that people loved, but he struggled to make big sales. Then he spotted the opportunity in his failure.
Jesse Wolfe had a crazy idea: He wanted to build the Ben & Jerry’s of hummus. He created a brand called O’Dang Hummus in 2014, whipped up some wacky flavors, and started selling at farmers’ markets. Customers loved it. New employees eagerly joined to help O’Dang grow. Friends and family invested, sharing Wolfe’s vision.
Then, three years later, he gathered all his employees and partners
