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The New Rolex Oyster Perpetual Day-Date 36 Range
product endorsement by the POTUS could have lost some of its lustre of late, but just a decade ago, Barack Obama declaring his fondness for his BlackBerry amounted to, advertising experts said, free publicity worth up to £33m. Days later, on the day of his election to the role of most powerful man on Earth, Obama greeted crowds looking about as presidential as any man ever has in a Canali suit, prompting Elisabetta Canali, the granddaughter of the company’s founder, to say: “It was incredible for us.” In the post-war decades, when the office of the presidency was regarded with unequivocal awe, a commendation from the incumbent of the White House was a very big deal. And it was no surprise when Franklin D. Roosevelt, Dwight D. Eisenhower, Lyndon B. Johnson and John F. Kennedy became vocal supporters of the Rolex Day-Date model that made its debut in 1956. (One model out there bears the
