THE HEROES OF LUXURY MENSWEAR
It might sound bizarre for a style magazine to say this, but there are few things in the world today less appealing than high fashion. The designer world has had a rough ride of late — when ‘sustainability’ is the buzzword that affluent consumers are responding to, the burning of millions of pounds’ worth of excess stock and dystopian-looking news footage of pollutants pouring from factory chimneys are far from encouraging developments.
Thankfully, is no ordinary style magazine. This is a title that prefers to back the underdog and champion the virtues of small-scale, responsible craftsmanship over the giants of designer menswear. And, while making clothes sustainably is doubtless more important than ever, it’s not the sole criterion by which to measure a brand’s conscience. Beyond creating clothes with a low carbon footprint, making menswear with a
