THE ELGIN MARVEL
For too long Johnstons of Elgin have been referred to by the menswear industry as ‘the brand behind the brand’. They have been called upon by monolithic high-fashion houses because of their incomparable skill in weaving and knitting the most exquisite cashmere garments and accessories. However, the tide is turning for the Scottish company that was founded in 1797, survived two world wars, and prospered through potential business-ending devastations and the demands of globalisation.
“Although it might look like a lot of change, I really don’t want us to act like a start-up,” Simon Cotton, the Chief Executive, tells . He explains that they cannot afford to forget Johnstons’ foundation. “Everything is designed to
