STYLISH TIMES

Hublot and Manchester United; Bremont and Jaguar; IWC Schaffhausen and the British Film Institute. Collaborations, in the more exalted echelons of the horological world, are becoming more diverse. Given Vacheron Constantin’s recent partnership with Abbey Road Studios and Zenith’s with The Rolling Stones, they are also getting a little more rock ’n’ roll.

It is a phenomenon that can be put down to greater crosspollination of emotional pursuits among the type of people who love fine timepieces. According to Paul Boutros, the Head of Americas and Senior Vice President at Phillips Watches, there is, concurrently, an ever larger overlap when it comes to people who are prolific in their accumulation of different types of keepsakes. “At Phillips, our clients’ interests typically span multiple collecting genres — whether it’s watches, contemporary art, photographs or design —