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  • Digital Camera World

    Seeing the bigger picture

    Feb 07, 2020 4 minutes

    Paul Reiffer Commercial photographer

    Paul shoots and produces ultra-high definition images of vibrant cities and iconic landscapes for clients including Land Rover, CNN, National Geographic, Ford, British Airways and Hyatt.

    www.paulreiffer.com

    Last year was noteworthy for a succession of image resolution records being smashed, as a sensor-size arms race broke out in the digital camera market. From medium-format mirrorless (Fujifilm’s GFX 100: 102MP) to full-frame (Sony’s A7R IV: 61MP), and even a crop-sensor DSLR (Canon’s EOS 90D: 32MP), 2019 saw genuine technical progress.

    But the launch of the year was surely Phase One’s XT, a pro-grade full-frame medium-format camera designed to be used with the brand’s IQ4 digital back (sensor resolution: 151MP).

    Some may ask: does any

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