A STEP AHEAD
Despite her relaxed demeanour what strikes you instantly about Kurt Geiger’s chief creative officer, Rebecca Farrar-Hockley, is that everything she executes is considered, albeit accompanied by a good dose of luck.
Like when she fell into her first retail job by accident. “When I left university I needed to earn some money desperately; so I started temping at Selfridges – I didn’t leave for 11 years,” she tells us, explaining how she moved up via the company’s management training scheme, eventually becoming a buyer – “it just happened,” she says.
We meet Rebecca at Kurt Geiger’s London headquarters, a slick red modernist building accessed through a blink-and-you’llmiss-it passage in Clerkenwell’s Britton Street.
“We moved here about seven years ago,” she explains. “We were in the same offices for ages on Bermondsey Street, next to Zandra Rhodes. I loved being down there; but it became really cramped as we were growing. So we were fortunate to find this building which has the same Pantone colour as our brand,” she tells us of the convenient coincidence.
“I thought it was meant to be. People spend more of their time at
