SCARLET FERVOUR
“For the venue of the show, I didn’t choose a beautiful, decorated one. I wanted a brutalist space that was much more raw; that was all about concrete, structure and architecture,” said Valentino Creative Director Pierpaolo Piccioli. “We wanted to get Valentino away from classic Valentino expectations. It was better for me to create a space of ‘ma’ [a Japanese word meaning negative space, a pause or interval]: Naked, raw, with no decoration, just clothes and the spirit of
