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  • Fast Company

    THE SELLING OF SOULS

    Oct 16, 2019 5 minutes
    BY KATRINA BROOKER
    ILLUSTRATION BY
    MEME

    When billionaire real estate tycoon Stephen Ross decided to host a fundraiser for Donald Trump last summer, it’s unlikely he was thinking much about SoulCycle. The spinning-class chain is a small piece of his $60 billion empire, Related Companies, which controls 13,000 apartment rentals, 5,500 luxury condos, 60,000 housing units, and 30 million square feet of commercial real estate around the country. It’s equally unlikely that SoulCycle’s customers—an army of spinning fanatics who built the company into a billion-dollar juggernaut—had given much thought to Ross.

    At least not until the morning of August 7, when Shannon Coulter, founder of #Grab-YourWallet, which organizes boycotts of companies that have financial ties to Donald Trump, alerted them. “This Friday the Soul Cycle and Equinox Fitness chairman is throwing a fundraising lunch for Donald Trump’s 2020 presidential campaign. Tickets are

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