Artists Magazine

Sweet Spot

In 2010, right around the time America’s Food Network and other media were busily churning out celebrity chefs, England launched the television show The Great British Bake Off (GBBO) that would go on to become the most watched program in Great Britain for two years in a row and eventually attain an equally enthusiastic international viewership.

Producer Anna Beattie conceived the idea for the show—a competition inspired by traditional American bake-offs and the classic English village fête baking contests, in which the contestants’ sole objective is to bake the best cake possible. Every season, 12 bakers

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