Love Stories TV: Not Your Old School Wedding Video
The market for wedding videos has undergone a substantial transformation in the past 10 years since the introduction of DSLRs that could record video. Coupled with this media industry change, the technological innovations that have made it possible to stream video content for easy internet viewing and sharing on social networks has been an added game changer, particularly in a market segment heavily devoted to a youth demographic.
“We’re all familiar with statistics, such as YouTube is the world’s second-biggest search engine,” says Rachel Jo Silver, founder and CEO of the media company Love Stories TV. “Four out of five millennials search for a video on a product before they purchase it,” she explains.
“And that product could be a wedding dress, a wedding venue, a wedding florist or a wedding videographer. That’s how millennials and Gen X consumers think: They think [of] video first.” Silver says when it comes to weddings, they’re going to continue to consider videos not just as something that’s nice to have, “but as an essential part of their wedding.”
Cornering The Market For Wedding Films
Silver founded Love Stories TV in 2016 with a mission to build the first and only library of real wedding videos. She happened upon the idea after declining to
