ELLE Australia

THIS IS AMERICA

SAN FRANCISCO

THE ACHINGLY COOL CITY IS FAR MORE THAN CUTESY COLOURED HOUSES AND GOLDEN GATE VIEWS (THOUGH THOSE ARE GREAT, TOO)

The “Bay Area” to those in the know, San Francisco has long been home to tech types making the daily pilgrimage to nearby Silicon Valley (where Apple, Google and Facebook are all headquartered), but these days you’ll also find a mix of start-ups, cool dispensaries and a food and wine scene that may well have eclipsed that of Los Angeles. One of the city’s buzziest hotel openings of the past couple of years, the Proper (properhotel.com) has given San Francisco another calling card – the group also has hotels in Austin, Downtown LA and, most recently, Santa Monica.

Proper is a sound jumping-off point for the best bits of San Fran. A short drive or 30-minute stroll away, Lower Haight has been reclaimed from its “hipster-territory” tag to be filled with delightful cafes and stores, like Perdita (), which stocks handmade goods from independent creators that are far from naff. Down near the buzzy Valencia St strip in the Mission District, Stuff () is a vintage paradise – don’t be surprised if you find yourself frantically googling “shipping container San Fran to Australia” – and) has a mix of the best new and second-hand titles.

You’re reading a preview, subscribe to read more.

More from ELLE Australia

ELLE Australia5 min read
Everything Is Illuminated
phoebe Bridgers is the kind of person you want to be friends with on Co-Star. She writes funny tweets (“I would like social distance from myself”), posts self-deprecating selfies, sings about missing her dog (“I wish I was on a spaceship, just me and
ELLE Australia1 min read
Will My Pets Survive?
“I encourage you to cut out this collage kit and see what creations you come up with. Give yourself some time to sit with the images and see what inspires you. It doesn’t matter if what you make is ‘beautiful’ or not, as long as you’re able to get so
ELLE Australia2 min readDesign
Fashion Force
watch any coverage from the European fashion collections each season and it can seem like a rolling parade of fantasy garments and frivolous fun, both on and off the catwalk. But the big business behind some of our favourite labels is a well-oiled ma

Related